Exploring Hearing Aid Shopping Solutions
Demonstration of one way Beltone could capture more interest in hearing aid products without relying on users to book an appointment beforehand.
Sample Prototype
Project Information
Client
Beltone
Industry
Hearing Aids
When
2023
Role
UX Design, Web Design
The Client and Request
Beltone is a hearing aid provider of over 80 years, offering free in-office assessments and adjustments, online hearing tests, and remote and virtual care services. They own two websites: the main Beltone.com which provides information, and Shop Beltone which sells hearing aid accessories.
The client requested we explore adding Shop Beltone to the main website, however users are not able to purchase hearing aids online and must book an appointment. This presented the challenge of wanting to deliver a traditional e-commerce experience without frustrating users when eventually asked to schedule.
Process
Initial research into other hearing aid providers such as Starkey and Jabra Enhance showed companies are either encouraging users to schedule an appointment or simply allowing users to purchase online.
Beltone is already asking users to schedule on their product pages, so I focused on how to get users more engaged so that the schedule appointment action feels less obstructive in their journey.
Existing product page for hearing aid accessory
Execution
The navigation was updated to include the new products and similar content between the two sites was consolidated.
Multiple Choice
Users on Beltone.com select from a few different hearing aid options, such as Beltone Serene, and visit the product page. Each hearing aid has various styles and colors for the user to select which would update the product image, including catch-all answers such as ‘I don’t know’ or ‘No preference’.
GIF of proposed product page update with form
Conclusion and Thoughts
For the time being it was decided not to move forward with combining the two websites, but it was still a great exercise in exploring a unique problem.
Back to Top
email: contact@troy-stone.com
phone: (304) 545-1061
Exploring Hearing Aid Shopping Solutions
Demonstration of one way Beltone could capture more interest in hearing aid products without relying on users to book an appointment beforehand.
Sample Prototype
Project Information
Client
Beltone
Industry
Hearing Aids
When
2023
Role
UX Design, Web Design
The Client and Request
Beltone is a hearing aid provider of over 80 years, offering free in-office assessments and adjustments, online hearing tests, and remote and virtual care services. They own two websites: the main Beltone.com which provides information, and Shop Beltone which sells hearing aid accessories.
The client requested we explore adding Shop Beltone to the main website, however users are not able to purchase hearing aids online and must book an appointment. This presented the challenge of wanting to deliver a traditional e-commerce experience without frustrating users when eventually asked to schedule.
Process
Initial research into other hearing aid providers such as Starkey and Jabra Enhance showed companies are either encouraging users to schedule an appointment or simply allowing users to purchase online.
Beltone is already asking users to schedule on their product pages, so I focused on how to get users more engaged so that the schedule appointment action feels less obstructive in their journey.
Existing product page for hearing aid accessory
Execution
The navigation was updated to include the new products and similar content between the two sites was consolidated.
Multiple Choice
Users on Beltone.com select from a few different hearing aid options, such as Beltone Serene, and visit the product page. Each hearing aid has various styles and colors for the user to select which would update the product image, including catch-all answers such as ‘I don’t know’ or ‘No preference’.
GIF of proposed product page update with form
Conclusion and Thoughts
For the time being it was decided not to move forward with combining the two websites, but it was still a great exercise in exploring a unique problem.
Back to Top
email: contact@troy-stone.com
phone: (304) 545-1061
Exploring Hearing Aid Shopping Solutions
Demonstration of one way Beltone could capture more interest in hearing aid products without relying on users to book an appointment beforehand.
Sample Prototype
Project Information
Client
Beltone
Industry
Hearing Aids
When
2023
Role
UX Design, Web Design
The Client and Request
Beltone is a hearing aid provider of over 80 years, offering free in-office assessments and adjustments, online hearing tests, and remote and virtual care services. They own two websites: the main Beltone.com which provides information, and Shop Beltone which sells hearing aid accessories.
The client requested we explore adding Shop Beltone to the main website, however users are not able to purchase hearing aids online and must book an appointment. This presented the challenge of wanting to deliver a traditional e-commerce experience without frustrating users when eventually asked to schedule.
Process
Initial research into other hearing aid providers such as Starkey and Jabra Enhance showed companies are either encouraging users to schedule an appointment or simply allowing users to purchase online.
Beltone is already asking users to schedule on their product pages, so I focused on how to get users more engaged so that the schedule appointment action feels less obstructive in their journey.
Existing product page for hearing aid accessory
Execution
The navigation was updated to include the new products and similar content between the two sites was consolidated.
Multiple Choice
Users on Beltone.com select from a few different hearing aid options, such as Beltone Serene, and visit the product page. Each hearing aid has various styles and colors for the user to select which would update the product image, including catch-all answers such as ‘I don’t know’ or ‘No preference’.
GIF of proposed product page update with form
Conclusion and Thoughts
For the time being it was decided not to move forward with combining the two websites, but it was still a great exercise in exploring a unique problem.
Back to Top
email: contact@troy-stone.com
phone: (304) 545-1061